Choosing your platforms

Start with people and goals, then platforms.

Who are you trying to reach?

Describe the audience, language, region and needs. Then discuss a relevant mix of Facebook, Instagram, TikTok, Xiaohongshu, WeChat or Douyin.

What is the next step?

Awareness, enquiries and product promotion call for different messages and routes. Define the goal before the content.

What content is available?

Existing images can support clear offers; demonstrations and people-led stories may suit video. Match channel scope to production and management capacity.