UNDERSTAND PERFORMANCE

What we look at.
And why it matters.

Choose measures around your business goals and interpret them with content, audience and budget in mind. Tracking, data access and reporting scope are agreed in the proposal.

Reach & impressions

Understand visibility in the context of the audience and campaign scope.

Clicks & visits

See what prompts further interest. Clicks are not the same as sales.

Enquiries & actions

Discuss business-relevant actions such as enquiries or forms, where these can be tracked.

Sales & conversions

Connect sales with campaign data only where the available information and tracking allow it.

From the data to the next move

Review the work → understand content and audience responses → identify adjustments → plan the next creative or campaign move. Reporting frequency, format and data sources are agreed in advance.